Business Research
Netscribes’ Business Research Practice caters to the custom, enterprise research requirements of global clients. With experience across diverse industries like Information Technology, Telecommunications, Media & Entertainment, Retail, Food & Food Processing, Education, Paper & Stationery, Energy & Utilities, Manufacturing, Banking & Financial Services & Insurance, Transportation & Logistics, Aviation, Automobiles, etc, Netscribes analysts have successfully worked on global research assignments across all major geographies in the Americas, Europe, Asia-Pacific, the Middle East, Africa and Australia.
Our business research meets both the strategic and tactical objectives of clients – whether they pertain to an understanding of a potential sub-sector in a foreign geography an acquisition a market entry strategy or the identification of potential clients and partners. Our core competence lies in enterprise research and tactical strategy assistance for growth firms that need to take and act on opportunities within tight timeframes. In that sense, given the new world dynamics, we do not believe in spending clients’ money on conducting forecasts for five years but rather concentrate on providing all the research support to meet the clients’ specific objectives quarter by quarter, delivering measurable results and tangible return on knowledge.
Our approach is medium agnostic. Whether it is a PDF report or a power-point presentation or the creation of a research portal or simply sending in an Excel sheet, we believe in delivering effective research in a format that helps clients conduct their business smarter and hasten decision making. We undertake extensive secondary and enterprise primary research assignments on a global basis and have a team of analyst who can think out-of-the-box, keeping in mind the end objectives of our clients.
Our end deliverables range from consulting engagements that include market assessment studies, opportunity mapping and partner identification exercises, competitive analysis of market landscape to comprehensive business plans for new ventures to tactical strategy formulations by sales teams with actionable plans.
Our research methodology encompasses a macro to micro analytic approach – simple called the EICP model– that drills downwards from macro-economic research, to industry & sub-sector research to company & peer group analysis research to product & services research.
Economic Research
Our Economic Research is focused on studying and monitoring key events, economic parameters, existing policies and the regulatory environment that affects the economy of a nation. Our analysts analyze key economic data and ascertain demand/supply patterns, forecast the direction and the impact of policies and legislation so that our clients are aware of risks and opportunities.
Industry Research
We provide research and analysis that help our clients in assessing an industry’s profitability. We determine the size of market for your industry, growth potential, market dynamics, regulatory environment and other related statistics that will help you develop successful corporate strategies and drive your business. We enable clients to gain valuable insights into their industry to devise relevant business objectives.
Company Research
Our Company Research helps clients understand companies – private and public – better, whether from the perspective of an acquisition target, a prospective client, an investment or a competitor. Netscribes’ experts will research individual companies to help you understand their business strategies. We analyze and evaluate their pricing and distribution strategies, key business initiatives, M&A activities, R&D activities, etc.
Within corporations, business units form the core of any operational strategy. The type of products and services produced and marketed; the ability to capture value from customers and suppliers; and the ability to compete more effectively with other firms for market share, lies at the heart of any corporation’s success.
We provide our clients with insights into their competitor’s strategies; we study the industry value chains, and analyze the changing dynamics of the marketplace and consumers. We study your product portfolios and help identify new applications, customer segments and geographies to enable market expansion. Our clients are then able to make informed decisions resulting in value creation.
Product Research
We help clients with research to understand products and services better. From product features to competing features to potential market size and demand/supply scenarios, our product and services research allows companies to drill deep into their own offerings and assess viability and competition and opportunities. It also helps technologically-advanced firms to be ahead of product innovation and development by keeping a constant watch on product initiatives across their industry sub-sectors.
Market Research
Our clients seek new opportunities for growth through expansion into new business segments, new markets and new product categories. We assist them in understanding the business environment, industry dynamics, evolving competitive scenario, and emerging trends. Through our structured approach to analyzing industries and our access to a pool of experts both within and outside the firm, we are able to build insights which allow our clients to develop and implement appropriate strategies.
As India emerges as a leading player in the global economic landscape, corporations, large and small, from across the world are seeking opportunities to participate in this growth. We help our clients understand the economic landscape of the nation, assess market conditions, conduct feasibility studies that analyze business opportunities and comprehend the regulatory environment of India.
Our insights allow our clients to identify the right opportunities in India, determine the right value proposition for their customers and develop a competitive strategy to take on existing players.
Entry strategies are however not limited to just India. Our processes and expertise can be applied to any country of choice.
Brand Surveillance
Brand security management enables corporations to quickly or easily identify and take action against brand abuse. Brand security identifies counterfeit merchandise and gray market distribution on the Internet, lost revenue due to diversion of website traffic, similar domain names and copycat sites, unauthorized linking relationships, and offensive or pornographic site.
We provide you with:
- Daily analysis of brand abuse occurring anywhere in websites including: brand appearance in the domain name, visible text, hidden text, and meta-tags.
- Input client specific parameters to produce the most relevant results from the Internet search.
- An executive summary page that highlights the most egregious activities.
- Real-time reports to further investigate trademark violation, brand misuse, domain name abuse and unauthorized linking relationships.
Anti Piracy Surveillance
Netscribes provides anti-piracy services to combat unauthorized online distribution of digital media to the Indian film industry. Our joint anti-piracy solutions include both detection and countermeasure services to prevent the unauthorized downloading of digital content. This service is effective in reducing the heavy financial loss incurred by production houses due to online piracy.